E-marketing Plan Essay Example for Free

E-marketing Plan Essay Introduction: Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest Japanese cuisine traditions for authentic fine flavours and culinary delights. Ginga is a portrayal of traditional Japanese cuisine with modern and western interpretations. The most iconic food choice that Ginga offers would be their assorted range of delicious sushi. The target market of Ginga would be people who enjoys Asian food or specifically Japanese cuisine. This would primary consist of the younger generations as they are more exposed to the Asian culture. The direct competitors of Ginga were identified as being Sushi Train, Sushi Station and Sushi Sushi. All the competitors’ offers a similar variety of sushi but at a lower price, hence Ginga promotes themselves as offering a higher quality of food as compared to the competition. Strengths 1. Good website design: The design of the website really projects the feeling of the restaurant being a traditional Japanese restaurant with a western twist to it. The overall design of the website is very stylish and elegant, compared to the competitors’ website, Ginga is well ahead of them. The landing page is aesthetically pleasing with a large hero shot of a variety of sushi which really engages the customer’s taste buds. (Potts 2007). The  navigation tabs is very clear and it is placed at the top of the site next to the logo which is a good visual hierarchy. The website is very interactive hence this helps the web site visitor feel more involved and in control with their web experience (Chaffey 2013). 2. Customer loyalty program: The second strength of the website is that it has a â€Å"Ginga reward program† tab, this allows the customers to constantly go on the website and check how many points they have. The customer will constantly interact with the website where this adds value to the relationship with the customers and the business. As the customer scrolls down, they are able to sign up for â€Å"Ginga Rewards Newsletter†, this allows them to be constantly notified of the monthly rewards, promotions and offers. By sending out newsletter to the customers, it helps the customers learn about the restaurant and the food, this further builds on the relationship between the customer and the business (Chaffey 2013). Weakness 1. Bad site navigation: When customers visits a restaurant’s website they expect the menu to be easily located, a tab specifically for the menu perhaps. In this case, Ginga’s restaurant menu was very hard to locate, it required a lot of searching before it was finally located. This is a major flaw for the website as it didn’t allow the user to efficiently locate the information they are looking for hence, causing them to have an unsatisfactory experience (Chaffey 2013). 2. Slow loading time: Due to the website being very intricate and detailed, the loading time for the website is fairly slow. When pressing on different tabs, sometimes the content fails to load or shows up a few seconds later. The rule of thumb is website visitors will not hang around the site if they have to wait for more than 4 seconds for the content to load (Chaffey 2013). Next Step: After identifying the strengths and weaknesses of Ginga Sushi Bar Dining, the next step would be improving upon the weaknesses and developing a detailed E-marketing plan. The menu for Ginga was very hard to locate, this can be improved by providing a Menu tab so the website user can easily locate it. The website was very well designed but it caused slow loading times for the website. This can be improved by taking out the unnecessary features on the website that might be causing this problem. Thank you for Listening References: 1. Chaffey, D., Smith, P. (2013). Content Strategy and Copywriting. Emarketing Excellence (4th ed., pp. 325). Retrieved from http://reader.eblib.com.au.ezp01.library.qut.edu.au/(S(zbtw4bdiuk3fnfgv2uc2tl01))/Reader.aspx? 2. Potts, K. (2007). Products and Services. Web Design and Marketing Solutions for Business Websites (pp. 155). Retrieved from http://download.springer.com.ezp01.library.qut.edu.au/static/pdf/204/bok%253A978-1-4302-0262-2.pdf?auth66=1395648389_acc8144cccd7b7bb1b8a8fa700fe808aext=.pdf

Smallpox in New England :: Colonial Diseases Native Americans Essays

Smallpox in New England The original New England Natives first felt the effects of Smallpox and other diseases during the first decade of the sixteenth century. This was shortly after John Cabot explored the coast in 1498. By 1504, constant fishing trips were being made by the French and Portuguese, which started the spread of disease. However, It wasn’t until the outbreak of 1616 and 1617, when huge numbers of natives were killed. Diseases like chicken Pox, cholera, the plague, tuberculosis, and many others were introduced to New England for the first time. For the most part, Europeans had become immune to these diseases over the years. The natives, on the other hand, were completely vulnerable. ¹ Native Americans were completely susceptible to contracting the disease, but they weren't the only victims. Twenty people died on the Mayflower as a result of smallpox. There was a smallpox outbreak in Plymouth Colony around 1633. Twenty people died including their only physician. This was the beginning of the colonial's struggle with the disease. Smallpox became distinguishable as the most destructive disease in New England in 1633. From this date forward, smallpox continued to plague New England. Captain John Oldham was considered the first Englishman to conduct explorations along the Connecticut River. After his trip north, there was a severe breakout of smallpox. Many Natives held him responsible for the thousands of deaths that spread from Maine to New York and up into Quebec. The truth of the matter is Henry Hudson and his followers had already begun spreading the disease into New England from above, in Canada. Quebec was established in 1608. The French found an oppurtunity to trade in nearby Ontario with both the Huron and Iroquois. This interaction led to a smallpox outbreak in the area between 1634 and 1640. ² In 1636, The Jesuits provided Hurons, Abenakis, and tribes of the St.

“February” by Margaret Atwood Essay

Poet describes the activities of February and further narrates the tussle between his cat and a tomcat. Paraphrase: Winter is a time to eat pork and watch hockey. The black cat with yellow eyes leaps over on my bed each morning and reaches to my head. In this way, he notifies me whether I am alive or dead. While taking his breath that smells like burped-up meat and decaying stuffy sofas and buzzing like washboard, he inhabits on my chest. In the meanwhile, another tomcat who is not so sturdy is seen squirting at the entrance and declaring war. It is all a matter of gender or land that will ultimately ruin us sooner or later. Masters of these tomcats should cut the male sex organs of these cats. If we human beings are too wise, we should do the same or like sharks, should eat our children but its affection that kills human. Tomcat repeatedly shouts and famine shrinks lying on the bed and attacking quilt. Temperature decreases to minus 30 and smoke vents out of chimney to provide warmth. February is a month of dejection (with a skewered heart in the centre. ) I deem of terrible thoughts, desire for potato chips with speckled vinegar. Cat, these thoughts are enough for your purring and for your tiny bumhole. Get out of my face. You are essentially life phenomenon, so you live on a little hope. Throw away death. Commemorate boost. Craft spring out of it (February)

Mosque And The Tower Of The Mosque - 836 Words

Mosques are found all over the world. In addition to worship, mosques can be used for education and information. A main feature of the mosque is the domed roof. The domed roof has two functions: it is positioned over the prayer hall to allow the air to circulate and it helps to amplify the voice of the imam so he can be heard by everyone in the mosque. The star and crescent is also a major feature because it is the symbol of Islam and is the only external way to show that the building is a mosque. The architecture of the mosque depends on when the mosque was built. For example, in medieval times, mosques had a large open courtyard at the entrance and a hole in the wall of the prayer hall to show the direction of Mecca. In Baghdad, the hole would be to the west; but in Jerusalem, the hole would be to the south. Many mosques have minarets, which are tall towers and are found usually in the corners of the mosque. Minarets are used for the call to prayer, azan. Before entering the mosque, worshippers perform wudu, [which is the washing of the hands, arms, feet, ankles, head and neck]. Even if visitors are not there to pray, shoes are not allowed in the carpeted area. Men are supposed to come to the mosque wearing loose and clean clothes that don’t show the shape of the body. It is the same for women as they are expected to wear loose clothing that cover the body to the wrists and ankles. When praying, the worshippers cover their heads with a cap or scarf. The prayerShow MoreRelatedA Comparison Of The Great Mosque Of Cordoba And Cathedral Of Santa Maria1249 Words   |  5 Pages A COMPARISON OF THE GREAT MOSQUE OF CORDOBA AND CATHEDRAL OF SANTA MARIA, LEON Yvette Cordova ARTH 306: Medieval Art March 10, 2015  The Great Mosque of Cordoba is an Islamic house of worship in Spain. The facade of the building is boxlike, grey and has a rectangular plan. 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